By Universal McCann, Brand Republic 24-Apr-08
Social media - and blogs in particular - is becoming a more important part of global media consumption for internet users than some traditional media channels according to the latest survey from media agency Universal McCann.
The global survey notes that in South Korea - "the market that's leading the world in digital trends" - 77% of internet users read blogs each week compared to just 58% reading the mainstream press.
Globally 73% of internet users are reading blogs with 48% including these consumer-generated content in their weekly media diet. According to the survey, TV too is facing similar competition for eyeballs with 83% of internet users having watched a video clip and 59% viewing at least one clip every week.
It adds that there is no sign of a pause in the explosive growth of social media. Video clips, blogs, podcasts, social networks and RSS are all essential components of the online media diet.
While not all markets are as developed, in each of the 29 countries surveyed social media is becoming a key constituent of global media consumption.
This is the third time that the agency's Social Media Tracker has tested uptake of these new digital tools in markets as diverse as the USA, Brazil and Pakistan. With 17,000 respondents it is the world's most detailed survey of the Social Media revolution.
Key findings from Wave 3 include:
* 83% watch video clips, up from 62% in the last study in June
2007
* 78% read blogs, up from 66%
* 57% of internet users are now members of a social network
* RSS consumption is growing rapidly up from 15% to 39%
* Podcasts are now mainstream digital content, listened to by 48%
"Social media is a mass medium for many internet users. Brands and marketers need to adjust rapidly to this revolution in way consumers are creating and digesting content. With every wave of research our Social Media Tracker is noting greater and greater growth for channels such as blogging, video clips and social networks," says Tom Smith, EMEA research manager at Universal McCann.
Other findings of note
A key driver for the growth of social media has been the rise of Social Networks. Members of social networks such as MySpace and Facebook are using these platforms for more of their online experience.
* 22% of social network users have installed a widget or
applications
* 55% have shared photos
* 22% have shared their videos
* 31% have started a blog
* The world's biggest social network is MySpace with 32% weekly
reach followed by Facebook on 23%
Social media is a global phenomenon:
* Top markets for blogging - China 70% of internet users write a
blog, Philippines 66% and Mexico 60%
* Top markets for social networking - Philippines 83%, Hungary 76%
and Poland 76%
* China is the worlds largest blogging market with 42m bloggers
versus 26m in the US
* Social media is connecting the world and globalising media
consumption
(Original post from Brand Republic
Taiwan computer and components maker Asus has opened a new office in the Philippines as part of efforts to beef up sales for its PC and components product line up.
Asus is currently enjoying a windfall not only from its components business, but also from its laptop product line. The company earlier launched the eePC, an ultra-light, internet-centric mobile unit the proved to be a hit in Asia and other markets. According to Benson Lin, Sales Director, Asus Asia Pacific, the company is enjoying its phenomenal sales for its eePC line, and that demand has overtaken supply.
"We sold over 1.3 million eePC units in the first four months since it was launched. Now, we see an overwhelming demand."
The executive further said Asus is undaunte with the release of the "netbook" a sub-notebook category that microprocessor giant Intel has pushed. The company said eePC is considered a netbook. Lin said the demand is always there even if others are set to release their own machines with the same specifications as the eePC. He also said in fact, the next-generation of eePCs will have an Atom processor, the chip that Intel designed and launched particularly for the netbook category.
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All the people in the world knows that China is a communist country and also China has the biggest population in the whole worlds. But the question is, why does China still uses its old tradition using communism? Is it because of their own will or is it necessary for their survival? Normally, people living in a free and democratic country would say that Chinese don’t have freedom in their own nation, they have no liberty and living in China is a harsh one, people in China are starving to death? But did you come to think of it if China would use the “free trade” and eradicate communism, will there be enough resources for the consumption of the whole world? The answer is “NO!!”
Economists and experts say that in order to accommodate China all the resources it need to live, we will need another earth for it.
Having the largest population in the world, China is prospective market where business tycoons are planning to penetrate. In the past decades, they closed their doors to the world because they want to preserve their culture. They believe that trading with other countries will influence their people and fearing they will lose their culture, traditions, sense of patriotism and etc. But now China is alarmed because their resources are almost depleted so they are forced to import the necessary materials. Lately, China manufactured a new model of car to compete in the world market. And the edge of this new car is it is the cheapest in terms of price. And the top car manufacturers are alarmed because of this and they are developing new ways to decrease their prices too. The country is known because it is a communist country so if someone have something, it must be shared to everyone. That’s the basic principle of “Communism”. Therefore, the macro type of market is suitable for them. And business tycoons are struggling to be the first one to penetrate the market of China because greater benefits is wait for the first one who conducts business with the Chinese. And for the second and the succeeding ones, the only market they will share is the niche markets. That’s the rule of “survival of the fittest” for business minded people.