Every professional marketer knows that before you can launch a marketing campaign or introduce a product in the public you must be able to stablish your name. Thats why the "best product you can market is YOU! Every marketer must always see the customers point of view in order to give what the demand is, thats the basic principle in Marketing. So in companies they have this "Brand Management", the purpose of this is to generate popularity in the market so that customers will have "Brand Recognition" in whatever products they purchase. These aspects are very vital because it is one of the elements in measuring your Marketing Campaign's success.

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