Blog Tambayan

Nike has secured waivers from the International Olympic Committee (IOC) to run ads featuring Olympic athletes during the duration of the Beijing Games.

Tim Crow, ceo of Synergy comments: ‘Nike is a special case, but it sets a very dangerous precedent. People from other categories will say, "If Nike can get a waiver then why can't we get one?' It's a very dangerous precedent".

According to a spokesman from Nike, the IOC regulations will be stricter surrounding the London Olympics in 2012. The spokesman said that the rules had been similar in Athens four years ago, but not at the Sydney Games in 2000.

The first ad, launched today, is a viral campaign starring Beijing 2008 medal hopeful, Kelly Sotherton. Nike will also run ads featuring marathon runner Paula Radcliffe as well as other as yet undisclosed key athletes.

The Sotherton ad shows the heptalthete undergoing a polygraph test and stating categorically that she ‘will win gold in Beijing'. Sotherton is interviewed on camera by psycho-physiologist Dr Hilary Witchel answering a series of questions, including ‘out of the seven events is javelin your weakest?' and ‘do you ever hope one of your opponents chokes?'

Four years ago in Athens, Sotherton won a bronze medal and will now go for gold in Beijing tomorrow and Saturday. The ad can be viewed at www.nikelab.com. (source - BrandRepublic)

First, the bad news: 36% of parents want advertising to children banned. The good news: 28% say advertising is a necessary evil (yes, evil)

Ah youth, replete with memories including—to the chagrin of many parents—at least one or two oft-recited ad jingles. After all, who can forget Oscar Mayer’s ode to the wiener. Or McDonald’s short-lived but unforgettable tongue twister: “two all-beef patties, special sauce, lettuce, cheese...” well, you remember.

Not much has changed over the decades. But today, parents’ fear of the effect of advertising on puerile minds is backed by some pretty damning evidence, especially when it comes to food.

Canada has one of the highest rates of childhood obesity in the world, and this spring, a network of concerned organizations (including the Canadian Cancer Society and the Heart and Stroke Foundation) calling itself The Chronic Disease Prevention Alliance of Canada (CDPAC), hosted a conference of scientific and legal experts on the impact of marketing on young waistlines.

It supported the pundits’ findings that media is at least partly to blame for the obesity epidemic. And, at the end of April, in a united front, the CDPAC called on Health Canada to define what constitutes “unhealthy food and beverages” and to create regulations that ban all marketing of those products to children within two years.

Within this climate, Marketing and Today’s Parent conducted an online survey of almost 3,000 Canadian parents to find out how they really feel about the advertising their kids are exposed to. Not surprisingly, two-thirds are “very concerned” about the level of marketing targeted at children, 40% think most advertising is misleading and aimed at getting people to buy things they don’t need, and 31% feel that ads influence a child’s self-esteem. Half would prefer no advertising aimed at kids under 10.

Some of these findings do not bode well for marketers and suggest parents are either not aware of, or are not buying into, the food industry’s much-ballyhooed shift toward healthier products and lifestyle messaging. Fifty per cent of parents said advertising promotes unhealthy products or habits versus only 11% who think it promotes a healthy lifestyle.

The survey also found that more than one-third (36%) of parents would like to see advertising to kids banned outright, and if not banned, then limitations placed on what products are advertised.

To continue reading, please click here, Source

TopRankBlog has been my favorite blog when it comes to online marketing. And now they posted a list of tips that will help you in your online marketing campainge, actually TopRank is composed of many authors so you call them a "Team". This tips is what they usually do as a team.

Online Marketing Tips:

* Build Out Social Relationships Gradually - Social media and social networking are not “dump and run” tactics. Relationships need to be built over a long period of time in a venue that enhances the product or service you are promoting, which is when the promoted piece gets the most positive attention.

* Spell Check – Nothing ruins online credibility faster than misspellings or incorrect grammar. Check your spelling yourself and have someone else review your work. Don’t depend only on spellcheckers, as they may not catch the appropriate word usage or necessary punctuation.

* Understand How Your KPI’s Tie Back to Your Objectives - Will ranking #1 in Google for “wedding favors” automatically equate to meeting your sales objectives? Or, will an increased ranking be a trigger to focus your work on how best to nurture these new potential prospects to customer status?

* Incorporate Keyword Phrases into Promotions – whether it be press releases, online advertising or social media promotions, using a keyword phrase along with yours or your client’s name can enhance how searchers search for the website in the future.

* Use a Clear CTA - When using a Call to Action, ensure that what you are asking is clear and to the point. Also ensure that you are indeed asking a person to do something.

* Identify Yourself - Come up with a good handle and avatar so that no matter what channel you are engaged in, you are easily recognizable.

* Identify How Visitors Use Your Website - When customers and prospects visit your site, what type of content are they looking for and where do they click on the page to find it? By knowing what your visitors are looking for, you can provide the content they need and a user experience to keep them coming back for more.

* Understand your End Goals – Online marketing is similar to traditional direct marketing when trying to reach certain inquiry levels. Understand the desired inquiry level, and follow that back through your amount of projected traffic, touchpoints and the whole universe you need to target.

* Plan & Understand - Be sure to plan ahead when it comes to Online Marketing. There is no shortage of promotion opportunities, however the promotions you select should deliver the desired results. As an online marketer, be sure to first understand what promotion channels deliver the results desired.

* Look to the Future - The online marketing landscape is constantly changing, whether in the form of updated search engine algorithms, new social media outlets or any of the other aspects of marketing that fluctuate. Devote time to keeping yourself educated on what’s new and upcoming in the online world by reading blogs and other industry publications so that you are prepared to meet the new challenges these changes will bring.

* Be Patient – online marketing typically doesn’t work overnight. Once your online marketing program is deployed, be patient and continuously monitor, analyze and refine.

Article publishing is widely known as one of the best internet marketing procedures to achieve free search engine rankings within top search engines like Google, Yahoo and MSN. Any experienced online marketer knows using this technique will provide a free way to attract large sums to traffic to their website or affiliate programs, also this is a great way of achieving one way links which will increase their page rank on their websites. To know more about "Beginners Guide to Article Marketing" just download an ebook here and don't forget to subscribe to our feed to get the latest updates.

The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan:

* forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions.
* forces the marketing personnel to look externally in order to fully understand the market in which they operate.
* sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support.
* is a key component in obtaining funding to pursue new initiatives.

The Marketing Plan is generally undertaken for one of the following reasons:

1. Needed as part of the yearly planning process within the marketing functional area.
2. Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem.
3. Is a component within an overall business plan, such as a new business proposal to the financial community.

marketing planThere are many ways to develop and format a marketing plan. The approach taken here is to present a 6-Part plan that includes:

1. Purpose and Mission
2. Situational Analysis
3. Marketing Strategy and Objectives
4. Tactical Programs
5. Budgets, Performance Analysis and Implementation
6. Additional Consideration

This plan is aimed at individual products and product lines, however, it can be adapted fairly easily for use in planning one or more strategic business units (SBU). The page length suggested for each section represents a single-spaced typed format for a plan focused on a single product. Obviously for multi-product plans lengths will be somewhat longer.

It is assumed that anyone developing a Marketing Plan possesses a working understanding of marketing principles.

(To See the Full Lecture, please click here

Subaru is showing its sexy side with the help of some suds and a few sumo wrestlers in a national multi-platform campaign for its redesigned 2009 Subaru Forester.

The campaign strategy is to showcase Subaru’s Japanese heritage and highlight the Forester’s new styling, said Andrew Simon, senior vice-president, creative director, DDB Toronto, which developed the campaign.

The campaign includes TV, print, online, radio, direct marketing and in-store point-of-sale.

“Each piece does a different job, but overall people hopefully are going to walk away with the message that ‘Wow this really has everything that I love about Japanese engineering,’ ” he said.

A 60-second TV spot entitled, “Car Wash” opens with the new Subaru Forester driving into a car wash to the song “Fire in a Disco,” by Electric Six. In slow motion, a group of sumo wrestlers walk into frame with a hose and buckets of water. They start washing the car, but soon end up in a water fight. “Japanese SUV’s just got a little sexier,” says a voiceover. “Introducing the totally redesigned 2009 Subaru Forester.”

The direct mail piece, developed by Rapp Collins, mimics a package sent by a book publishing company. Inside, consumers find a letter from the publisher along with a copy of The Joy of Sexier—An intimate user’s guide to the 2009 Subaru Forester. The book features hand-drawn illustrations of the 2009 Forester, tips on how to make every drive a sensual experience, and a personalized bookmark.

Consumers can also learn about the Forester at SexySubaru.ca, produced by Fuel in collaboration with Tribal DDB. They can also “photograph” a sexy sumo model as he demonstrates the vehicle’s attributes. The photos can be retouched on the site and submitted for a chance to win a Canon EOS Rebel, MacBook Air and a digital photography suite.

A banner ad presents users with a peephole and a flickering “Sexy” neon sign. When consumers roll over the peephole, the cover swings open and zooms in to reveal the new Subaru Forester. The copy reads: “What were you expecting? Introducing the completely redesigned 2009 Subaru Forester. Japanese SUV’s just got a little sexier. See it for yourself at SexySubaru.ca.”

Another appears to be covered in steam and moisture and users are encouraged to wipe the fog away to reveal a sumo wrestler posing with the Forester at a car wash.

“DDB had the ingenious idea to use sumo wrestlers to emphasis Japanese, and to showcase the Forester’s strength and aggressive new styling features that make the Forester a true SUV,” said Ted Lalka, vice-president, product planning and marketing, in a release. Radio spots should launch soon, and the campaign runs until the end of September. OMD handled the media buy.

Originally published in Marketing Magazine, May 2008

Would you visit a store that has given you a bad customer service in the past? Its true that customer service is a vital element for building "Customer Relationship" but the question is, what kind of relationship do you want to build "Good" or "Bad" relationship? The answer will depend on the "front line" of the business. Here are some reasons why there is a Bad Customer Service:

1. Customer Representatives are snobbish: There are some people that has a nature of being snobbish. This is particularly for the salesladies, specially if they're in a bad mood. This kind of attitude may for the customers to switch to store to buy what they need because the customer reps cannot satisfy what them. And most of all it may give them a bad impression.

2. Customer Representatives have a short temper: This happens when a customer have some much question, when a customer gives orders one after another, and when a customer can't decide what to buy. Its the right of the customer, the only way they can do is to train themselves to be more patient.

3. Poor Customer Retention: If this is the case, it is the customer who may have a short temper. It gives the customers an impression that their services are slow, and remember everyone wants a fast service. These cases are more common in the restaurant and call center services. In the first place, sorry to say this but they should not be hired because they are not suited for the job.

Here are additional bad habits:

4. Employees hang up on angry customers.
5. Employees eat, drink or chew gum while talking with customers on the phone.
6. Employees request that customers call them back when the employees aren't so busy.
7. Your employees freely admit to customers that they hate their jobs.



If you like our posts, we recommend you to subscribe to our full feeds to be updated. Subscribe Here.

Every professional marketer knows that before you can launch a marketing campaign or introduce a product in the public you must be able to stablish your name. Thats why the "best product you can market is YOU! Every marketer must always see the customers point of view in order to give what the demand is, thats the basic principle in Marketing. So in companies they have this "Brand Management", the purpose of this is to generate popularity in the market so that customers will have "Brand Recognition" in whatever products they purchase. These aspects are very vital because it is one of the elements in measuring your Marketing Campaign's success.



If you like our posts, we recommend you to subscribe to our full feeds to be updated. Subscribe Here.

Chinese business groups from Guanxi is said to invest in Philippines with a whapping $500 Million. When I saw this news from journal.com it attracted my attention to read this.Vice-President Noli De Castro said that six business corporations from Guangxi entered into a contract with RP firms for ore marketing, grain and oil processing, dock construction, knitting craft cooperation and trade, EXP trade contract and chromite development engineering.

De Castro also said “the Philippines and Guangxi are truly determined to promote economic cooperation and development for the benefit of both countries.”
“Trade and economic cooperation has emerged as the driving force of Philippine-China relations,” he said.

Citing data from the National Statistics Office, De Castro said bilateral trade between the two countries has been growing at an average annual rate of 41 percent since 2001.

“The approved Chinese investments in the country amounted to $381.5 million in 2006, accounting for 14.4 percent of the total investments in the country on the same period based on the records of the Philippine Board of Investments,” he added.




If you like our posts, we recommend you to subscribe to our full feeds to be updated. Subscribe Here.

This is the big list of blog in the internet as April 04, 2008. This came from www.toprankblog.com

The owner said:

I discovered several of the blogs on this week’s update via all the new Twitter followers we’ve been getting at the leeodden and the Big List accounts. Welcome to all of our new friends! 70% of the blogs queued up for review this week didn’t make it to the list, but what we do have is a nice mix of social media, SEO and online marketing topics for you to choose from:


Jacob Morgan - A nice mix of social, viral, SEO and marketing strategy from the founder of the SF Search Marketing Salon.

Audette Media Blog - Adam Audette has a new blog for his internet marketing consulting business and while it’s a very new blog, we’re adding it to the BIGLIST because if it evolves into anything like what Adam does on LED Digest, it’s sure to be a hit. Check out the link building primer.

Dave Fleet - Dave says he’s exploring the intersection of communications, marketing and social media with this blog and that’s exactly what he does with a nice mix of opinion and tips with a decidedly social media flavor.

This info is from www.toprankblog.com

One of the things that most big companies use in marketing is the Customer insight and this is a critical part. Why? Because this predicts of what will the customers need in the future. And in order to do that, the marketing people are finding ways of knowing it through research with the help of some psychologists. Why am I saying that psychologists is needed in this job? Its for the reason that they know more about humans and people.(applicable only in products consumable by people)They know what habits we do, they what we hate and what we love, they know where we will go, the know the different cultures of different people in different nationalities.

Below here is a sample book of "Peppers & Rogers Group" discussing about "Using Customer Insight":

If you want to download this click Here.

From an article of “AdEdge” magazine, these books are assumed to help you improve your marketing abilities to make money online and even offline. And also if you are working for a big corporation, you will and I mean “WILL” need these if you don’t want to get fired because of failures.

• “Marketing Revolution” – Paul R. Gamble, Et Al.
• “Creating Passion Brands” Getting to the Heart of Branding – Helen Edwards and Derek Day
• “Brand Failures” The Truth About the 100 Biggest Branding Mistakes of all Time – Matt Haig
• “Steal These Ideas” – Steve Cone
• “The Breakaway Brand” How Greatest Brands Stand Out – Francis J. Kelly III & Barry Silverstein
• “101 Successful Sales Strategies” Top Techniques to Boost Sales Today – Stephen Stiffman
• “The Inner Game of Selling” – Ron Willingham
• “Understanding Brands” – Peter Cheverton
• “Dealing with the Customer from Hell” – Shaun Belding
• “Cheap” The Real Cost of the Global Trend for Bargains, Discounts and Consumer Choice – David Bosshart

A marketing plan is not a marketing plan unless it has any basis of proof through researching. It has a big chance for failure if your plan is based on guesswork. This is why some Marketing Practitioners and even Marketing Managers get fired by their bosses. They cannot afford to fail because it will cost them the money of the company and even their jobs too, and yet they assumed that the target market is like this and like that, the market is favorable for them, etc. It is not just a necessity but a crucial thing for your marketing plan to take effect.



An exmple of a successful marketing plan is the "1st Day High" of Unilevel Philippines. Before the Marketing Campaign was lauched, they had undergone a series of marketing research. And the research says that the most critical time for a student is 1st day of school. Because it is the time for a student where you will meet new friends. But waht if your underarm is wet, it will be a big turn-off. Remember "firs impressions last". And by the time the campaign shoot off, many caught its attention and made it very successful. And for my last words, removing guesswork in your marketing plan does not necessarily mean that it is a 100% success, it only reduces your chance of failing.

It is created to promote the product to the This video from Youtube.com users because they learned that there is a large market in the net and youtube.com is one of those sites. Many companies in nowadays used the internet to market their products . Some of them bacame successful and some of them. And to those who succeeded in their marketing campaign still have question. Lets put the Blendtec for a test. Please put a comment answering these question.

"If you have enough money, would you buy this product? Why?"

To those who will answer, I will put their links in a post saying about the results.

Having the largest population in the world, China is prospective market where business tycoons are planning to penetrate. In the past decades, they closed their doors to the world because they want to preserve their culture. They believe that trading with other countries will influence their people and fearing they will lose their culture, traditions, sense of patriotism and etc. But now China is alarmed because their resources are almost depleted so they are forced to import the necessary materials. Lately, China manufactured a new model of car to compete in the world market. And the edge of this new car is it is the cheapest in terms of price. And the top car manufacturers are alarmed because of this and they are developing new ways to decrease their prices too. The country is known because it is a communist country so if someone have something, it must be shared to everyone. That’s the basic principle of “Communism”. Therefore, the macro type of market is suitable for them. And business tycoons are struggling to be the first one to penetrate the market of China because greater benefits is wait for the first one who conducts business with the Chinese. And for the second and the succeeding ones, the only market they will share is the niche markets. That’s the rule of “survival of the fittest” for business minded people.