One of the things that most big companies use in marketing is the Customer insight and this is a critical part. Why? Because this predicts of what will the customers need in the future. And in order to do that, the marketing people are finding ways of knowing it through research with the help of some psychologists. Why am I saying that psychologists is needed in this job? Its for the reason that they know more about humans and people.(applicable only in products consumable by people)They know what habits we do, they what we hate and what we love, they know where we will go, the know the different cultures of different people in different nationalities.
Below here is a sample book of "Peppers & Rogers Group" discussing about "Using Customer Insight":
If you want to download this click Here.
Labels: Marketing