For the past time Microsoft has an exclusive partnership with Ford for its product "Microsoft Sync" or Microsoft in-car infotainment system.But now Hyundai and Kia also has it on their car products. This allows MP3 players of all types and cellphones to seamlessly integrate into a car entertainment system. Hyundai and Kia's 2010 models will be the first to incorporate this technology from Microsoft. The aim of this is to expand the company's sale of this product. It is also great because it can connect to a numerous number of gadgets like Mp3s and cellphones.

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