Blog Tambayan

Source: jadimla.com

The most stolen car in America is still Honda Civic 1995 according to the National Insurance Crime Bureau and auto theft appears to have declined dramatically. “The continuing national decrease in vehicle theft is a positive sign that the fight against vehicle theft by law enforcement, the insurance industry and the NICB continues to be effective,” said Robert M. Bryant, NICB’s chief executive in a statement.


License plate readers, “bait cars,” and increased law enforcement funding have helped to dampen auto theft too, but the most effective and simplest way to prevent cars from being stolen is for owners to lock their doors.

“It’s amazing to see how many folks get their cars stolen from leaving their keys in them,” said NICB spokesman Frank Scafidi. “People should just use some basic common sense.”

In addition to using car locks, owners can take a wide array of measures to protect their vehicles, NICB said. The bureau recommends car alarms, “kill switches,” and fuel cut-off tools as inexpensive but effective deterrents to theft. More expensive gadgets are available too that will track stolen cars to help police and owners recover them.

The rank of most stolen cars for 2007:

1. 1995 Honda Civic
2. 1991 Honda Accord
3. 1989 Toyota Camry
4. 1997 Ford F-150 Series Pickup
5. 1994 Chevrolet C/K 1500 Pickup
6. 1994 Acura Integra
7. 2004 Dodge Ram Pickup
8. 1994 Nissan Sentra
9. 1988 Toyota Pickup
10. 2007 Toyota Corolla

Blessed is the company whose trademark is recognized throughout the world. Coca-cola, Pepsi, Xerox, Kodak, Shell, Mc Donald’s, etc. however international marketers should remember that international trademark recognition is built country-by-country: it is neither necessary nor cost-effective to try a “Global Launch” of a previously unseen trademark. On the other hand, however, the international marketer should remember that a brand name or trademark is an important method of positioning in the international market. As the enterprise begins to successfully introduce its product in country after country, it should be certain to develop a clear, unique, attractive trademark or brand, as well as to utilize that trademark or brand in all of is promotional activities, consistently from the beginning. Only if the enterprise does this there is a chance that, by the time it truly does achieve “globality”, its trademark or brand will be recognized worldwide and achieve a ready, pre-positioned market for each of its new products worldwide.

These are four branding strategies for the international market.

• Corporate Umbrella Branding (the same brand for all products of the same enterprise)

• Family Umbrella Branding (the same brand for products of a group of enterprise e.g. subsidiaries)

• Range Branding (the same branding for all products of a certain range or typed produced by a certain enterprise)

• Individual Brand Names (specific brand names for each products produced by the same enterprise)

(Another Surveys)